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Australia's foremost inbound travel magazine, Travelling in Australia has promoted the country's market-leading properties and travel services for more than 20 years. It targets the inbound markets of North America, Canada, the UK, Europe, South Africa and New Zealand.
Like all good things, the magazine's origins were humble ones; yet they went to the very core of the inbound travel industry and struck a chord with those most in need. Founded in the 1980s by a couple of travel-loving road-warriors going overland through the USA, the distribution of Australian travel brochures to agents and the evangelizing of Australia as a destination, helped blaze a trail for what was to come in future years.
Today, the magazine's reach has grown considerably to include in excess of 15000 retail travel agents, Aussie Specialists, wholesalers, and PCOs in key markets. In Australia, it is enjoyed by more than 1200 trade readers as well as the CEOs of Australia's top 500 companies. In addition, thanks to an exclusive relationship formed with prestigious Club Corp in the United
States, the magazine reaches some of the world's wealthiest and most influential decision makers. Members of Club Corp must prove a high nett worth and some 30,000 of them travel to
Australia on a regular basis. All are looking for a distinctive experience where "quality" forms part of their lifestyle and is not simply a marketing catch-phrase. |
